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Our Story

Democratising Land Ownership in India

To democratise land ownership across India by making the purchase journey transparent, affordable, and legally secure for every family, regardless of income.

Our Story

Founded on a Simple Frustration

LandEMI was founded in 2019 by a team of real-estate professionals and fintech engineers who saw a gap in the market — genuine land ownership was out of reach for millions of middle-income families simply because of upfront capital. We built a platform that uses smart EMI scheduling, transparent pricing, and regulatory-grade approval tracking to make owning a plot of land as simple as buying a phone on EMI.

1,200+ Plots Listed
4,800+ Happy Customers
8 Cities
5+ Years Experience
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Core Values

Our Core Values

The principles that guide every decision we make.

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Radical Transparency

Every fee itemised. Every legal document accessible. No surprises at registration.

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Customer First

We measure success by the number of families who achieve legal ownership — not just revenue.

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Legal Integrity

We walk away from high-margin deals if the legal standing of a plot is not spotless.

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Technology Driven

AI valuation, tamper-proof ledger, and smart EMI scheduling — technology that protects your investment.

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Our Mission

To democratise land ownership across India by making the purchase journey transparent, affordable, and legally secure for every family, regardless of income.

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Our Vision

A future where every Indian family has the security and pride of owning a piece of land — free from middlemen, hidden fees, and legal uncertainty.

Our Journey

How We Got Here

From a simple idea to a platform serving thousands of families across 8 cities.

2019

The Idea is Born

Founders realised that land ownership in India is gatekept by lump-sum capital requirements. The first EMI model is sketched on paper.

2020

First 50 Plots Listed

Platform soft-launched in Hyderabad with HMDA-approved plots. First 100 customers onboarded within 3 months.

2021

RERA & DTCP Approval

Expanded to Telangana and AP corridors. Received RERA registration and DTCP approval, establishing legal credibility.

2022

Tamper-Proof Ledger & AI Valuation

Crossed 1,000 active customers. Launched the hash-chained ledger and AI-powered plot valuation engine.

2023–Present

8 Cities · 4,800+ Families

Expanded to Bangalore, Chennai, Pune and beyond. Launched the 50-year EMI plan — the longest in the industry — and add-on upgrades for every plot type.

Approvals

Regulatory Approvals

We work exclusively with developers who have obtained HMDA (Hyderabad Metropolitan Development Authority), DTCP (Directorate of Town and Country Planning), or RERA (Real Estate Regulatory Authority) approvals before listing on our platform. Our in-house legal team verifies all documentation.

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HMDA

Government Approved

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DTCP

Government Approved

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RERA

Government Approved

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GHMC

Government Approved

The Team

Meet Our Leadership

Experienced professionals from real-estate, finance, law, and technology.

Department Heads
Theodore Marston
Theodore Marston
Head of Legal & Compliance

18 years as a property lawyer specialising in HMDA and RERA disputes. Ensures every listing on LandEMI is legally watertight.

Imogen Carraway
Imogen Carraway
Head of Customer Success

Built the support team from 2 to 45 agents. Deepa's team maintains a 97% satisfaction score across all support channels.

Roan Hollister
Roan Hollister
Head of Product
Lyra Petrescu
Lyra Petrescu
Head of Engineering
Petra Lindgren
Petra Lindgren
Head of Operations
Soren Ashby
Soren Ashby
Head of Marketing
Maven Quirke
Maven Quirke
Head of Data Science
Edith Galloway
Edith Galloway
Head of Partnerships
Cassian Reeve
Cassian Reeve
Head of Real Estate
Beatrice Vance
Beatrice Vance
Head of Risk & Underwriting
Ronan Aldridge
Ronan Aldridge
Head of Design
Saskia Dorrell
Saskia Dorrell
Head of Trust & Safety
Otis Beckwith
Otis Beckwith
Head of People

Ready to Start Your Land Journey?

Join thousands of families building wealth through land ownership.